UM Todaytrailblazers do – UM Today https://umtoday-wordpress.ad.umanitoba.ca Your Source for University of Manitoba News Tue, 27 Jan 2026 15:13:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Trailblazer campaign recognized with CASSIE Award Trailblazer campaign wins CASSIE https://umtoday-wordpress.ad.umanitoba.ca/trailblazer-campaign-recognized-with-cassie-award/ https://umtoday-wordpress.ad.umanitoba.ca/trailblazer-campaign-recognized-with-cassie-award/#respond Fri, 20 Feb 2015 02:12:22 +0000 http://news.umanitoba.ca/?p=20931 Trailblazer advertising campaign wins Bronze in Long-Term Success category at the CASSIES in Toronto]]> The University of Manitoba’s ability to convey its story of visionary and pioneering researchers, staff and students has received national recognition for its impact and effectiveness. Its Trailblazer advertising campaign has just won the Bronze award in the “Long-Term Success” category at the CASSIES in Toronto.

The CASSIES (Canadian Advertising Success Stories) have been awarded in Canada by national communications agencies since in 1993 to honour best practice in Canadian advertising, judged on measurable criteria such as demonstrated impact, the effectiveness of a campaign and creative excellence.

John Kearsey, vice-president (external) at the University of Manitoba said: “The stories of our students, faculty and alumni, as told through the Trailblazers campaign, shows the strength of our University and indeed the province of Manitoba. It helped us achieve greater results in student recruitment and donations. It reminded our alumni around the world of the trailblazing university that gave them a solid footing to lead and achieve.”

McKim Communications Group, the agency which worked with the University of Manitoba to develop its Trailblazer advertising campaign, has been recognized for its own series of trailblazing ads.

“The CASSIE is a major Canadian advertising award, and this is the first time a Manitoba agency and client have made this prestigious shortlist together,” said Peter George, president and CEO of McKim. ‘We couldn’t be more thrilled.”

The University of Manitoba’s Trailblazer campaign won the prestigious national branding award for its impact and long-term success. The campaign launched in 2011, immediately earning notice and sparking engagement through its unique design and bold Manitoba-inspired message.

External surveys conducted for the University of Manitoba in 2009 and 2014 found that the percentage of prospective students who identify their impression of the institution as “very favourable” increased 11 per cent and the number of prospective students considering attending has increased nine per cent. Over the same period, enrolment at the University has increased, reaching record highs in 2013 and 2014.

The campaign effectively demonstrated the impact the University has had on the community, communicating to stakeholders its mission to create, preserve, communicate and apply knowledge, contributing to the cultural, social and economic well-being of the people of Manitoba, Canada and the world.

]]> https://umtoday-wordpress.ad.umanitoba.ca/trailblazer-campaign-recognized-with-cassie-award/feed/ 0 Who is a trailblazer in your life? #tagatrailblazer Who is a trailblazer in your life? https://umtoday-wordpress.ad.umanitoba.ca/who-is-a-trailblazer-in-your-life-tagatrailblazer/ https://umtoday-wordpress.ad.umanitoba.ca/who-is-a-trailblazer-in-your-life-tagatrailblazer/#respond http://news.umanitoba.ca/?p=16204 Pay it forward-style social media campaign lets you nominate a trailblazer in your life.]]> The impact of University of Manitoba alumni and their groundbreaking work is being highlighted on billboards and in airports across the country as part of our Trailblazer campaign.

But there are trailblazers all around us. We are bringing the #tagatrailblazer campaign to social media over the next two weeks. Do you use Twitter or Instagram? Nominate someone in your life who is doing great things and let’s get our online community buzzing with these incredible stories.

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Ready to get started? Nominate someone today!

To explore the stories from the Trailblazer Campaign, visit www.umanitoba.ca/trailblazer

]]> https://umtoday-wordpress.ad.umanitoba.ca/who-is-a-trailblazer-in-your-life-tagatrailblazer/feed/ 0 Dr. Tito Daodu challenges the status quo https://umtoday-wordpress.ad.umanitoba.ca/dr-tito-daodu-challenges-the-status-quo/ https://umtoday-wordpress.ad.umanitoba.ca/dr-tito-daodu-challenges-the-status-quo/#respond http://news.umanitoba.ca/?p=15843 When people are suffering, you need to break down barriers to provide comfort and care.]]> Determined to alleviate suffering in Africa, Dr. Tito Daodu challenged the status quo to ensure she could take her skills where they’d be needed most. The education she received at the University of Manitoba’s Faculty of Medicine gave her the means and the confidence to take action to assist those in need. By returning to provide care in her home country of Nigeria, Tito is proof that you can overcome all obstacles when passion sets your path.

Follow your heart.

 

Read more about Dr. Tito Daodu:

This is part of a collection of stories that brings attention to the trailblazers who make up the University of Manitoba alumni community; their groundbreaking work and their incredible impact on Manitoba and the world.

Starting this week, these stories will be seen in airports, newspapers and on billboards across the country as part of the newest evolution of our Trailblazer campaign.

To explore more stories, visit www.umanitoba.ca/trailblazer

]]> https://umtoday-wordpress.ad.umanitoba.ca/dr-tito-daodu-challenges-the-status-quo/feed/ 0 Sasa Radulovic is compelled to challenge the uninspired https://umtoday-wordpress.ad.umanitoba.ca/sasa-radulovic-is-compelled-to-challenge-the-uninspired/ https://umtoday-wordpress.ad.umanitoba.ca/sasa-radulovic-is-compelled-to-challenge-the-uninspired/#respond http://news.umanitoba.ca/?p=15933 If you want to defy convention, you must take your ideas to the edge]]> Architect Sasa Radulovic is compelled to challenge the uninspired. He believes that every space deserves the opportunity to solve a problem and provoke a reaction. At the University of Manitoba, Sasa learned the principles of architecture and discovered a way to be different, to be bolder. With each project, he pushes the boundaries of expectation and makes a statement that is uniquely his own.

Design your world.

 

 

This is part of a collection of stories that brings attention to the trailblazers who make up the University of Manitoba alumni community; their groundbreaking work and their incredible impact on Manitoba and the world.

Starting this week, these stories will be seen in airports, newspapers and on billboards across the country as part of the newest evolution of our Trailblazer campaign.

To explore more stories, visit www.umanitoba.ca/trailblazer

]]> https://umtoday-wordpress.ad.umanitoba.ca/sasa-radulovic-is-compelled-to-challenge-the-uninspired/feed/ 0 Jennifer Jones leverages confidence and passion to excel https://umtoday-wordpress.ad.umanitoba.ca/jennifer-jones-leverages-confidence-and-passion-to-excel/ https://umtoday-wordpress.ad.umanitoba.ca/jennifer-jones-leverages-confidence-and-passion-to-excel/#respond http://news.umanitoba.ca/?p=15927 If you stay focused on the centre, it can take you around the world.]]> As an Olympic curling champion, Jennifer Jones possesses the concentration required to conquer high-pressure situations. The desire to achieve led Jennifer to earn a law degree from the University of Manitoba. She leveraged the same confidence and passion she uses on the ice to excel in her career as a lawyer. Now, she approaches executive meetings and high-level mergers with the same level of intensity she brings to international championships.

Find your focus.

 

 

Discover more about Jennifer Jones:

This is part of a collection of stories that brings attention to the trailblazers who make up the University of Manitoba alumni community; their groundbreaking work and their incredible impact on Manitoba and the world.

Starting this week, these stories will be seen in airports, newspapers and on billboards across the country as part of the newest evolution of our Trailblazer campaign.

To explore more stories, visit www.umanitoba.ca/trailblazer

]]> https://umtoday-wordpress.ad.umanitoba.ca/jennifer-jones-leverages-confidence-and-passion-to-excel/feed/ 0 Passion finds direction for Andriana Chuchman https://umtoday-wordpress.ad.umanitoba.ca/passion-finds-direction-for-andriana-chuchman/ https://umtoday-wordpress.ad.umanitoba.ca/passion-finds-direction-for-andriana-chuchman/#respond http://news.umanitoba.ca/?p=15833 Before you can sing for thousands, you have to discover your voice]]> From an early age, the talent of rising opera star Andriana Chuchman made people take notice. Her determination to discover how high she could soar led her to the University of Manitoba. Here, her passion found direction. Now, with the momentum fuelled by self-discovery and confidence, she is unstoppable. On stages around the world, she wields the power to move an audience to their feet.

Find your song.

 

 

Discover more about Andriana Chuchman:

This is part of a collection of stories that brings attention to the trailblazers who make up the University of Manitoba alumni community; their groundbreaking work and their incredible impact on Manitoba and the world.

Starting this week, these stories will be seen in airports, newspapers and on billboards across the country as part of the newest evolution of our Trailblazer campaign.

To explore more stories, visit www.umanitoba.ca/trailblazer

]]> https://umtoday-wordpress.ad.umanitoba.ca/passion-finds-direction-for-andriana-chuchman/feed/ 0