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	<title>UM TodayTiber River &#8211; UM Today</title>
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		<title>Winnipeg Free Press: Tiber River brand, formula in new hands</title>
        
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		<link>https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-tiber-river-brand-formula-in-new-hands/</link>
		<comments>https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-tiber-river-brand-formula-in-new-hands/#respond</comments>
		<pubDate>Wed, 20 Nov 2024 21:29:51 +0000</pubDate>
		<dc:creator><![CDATA[Fiona Odlum]]></dc:creator>
				<category><![CDATA[UM in the News]]></category>
		<category><![CDATA[Asper School of Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tiber River]]></category>

		<guid isPermaLink="false">https://news.umanitoba.ca/?p=207285</guid>
		<description><![CDATA[Divya Ramachandran, a University of Manitoba marketing professor, described keeping the brand name as “a bit of a risk.” However, customers seemingly love the products and the previous concerns are “fixable,” she added. “It’s going to be a big, big effort that these three new owners are going to have to put in to change [&#8230;]]]></description>
        
        <alt_description><![CDATA[<img width="120" height="90" src="https://umtoday-wordpress.ad.umanitoba.ca/wp-content/uploads/2022/04/Drake-Building-Asper-School-of-Business-120x90.jpg" class="attachment-newsfeed size-newsfeed wp-post-image" alt="Exterior of Asper School of Business Drake Building. It has a signage and the building is made of rust coloured bricks." style="margin-bottom:0px;" decoding="async" /> Tiber River brand, formula in new hands]]></alt_description>
        
				<content:encoded><![CDATA[<p>Divya Ramachandran, a University of Manitoba marketing professor, described keeping the brand name as “a bit of a risk.”</p>
<p>However, customers seemingly love the products and the previous concerns are “fixable,” she added.</p>
<p>“It’s going to be a big, big effort that these three new owners are going to have to put in to change the memory of what Tiber River … used to be,” Ramachandran said, adding the women have a “strong start” by being open about the leadership change.</p>
<p>The entrepreneurs highlighted their experience in an emailed update to Tiber River clients. Customers need proof that “things are better this time around,” Ramachandran said.</p>
<p>To read the full story, please visit the link with the <a href="https://www.winnipegfreepress.com/business/2024/11/19/tiber-river-brand-formula-in-new-hands">Winnipeg Free Press</a>.</p>
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