UM Todayrebranding – UM Today https://umtoday-wordpress.ad.umanitoba.ca Your Source for University of Manitoba News Tue, 27 Jan 2026 15:13:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Winnipeg Free Press: Cabela’s signage gets hook at local Bass Pro Shops https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-cabelas-signage-gets-hook-at-local-bass-pro-shops/ https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-cabelas-signage-gets-hook-at-local-bass-pro-shops/#respond Mon, 16 Dec 2024 20:01:22 +0000 https://news.umanitoba.ca/?p=208955 Cabela’s signage gets hook at local Bass Pro Shops]]> Cabela’s first opened its flagship store in Winnipeg in 2013. It was among the first developments in the Seasons retail cluster.

Waiting years to rebrand a location after a merger or purchase isn’t uncommon, said Sijie Sun, a University of Manitoba marketing professor. The change will boost Bass Pro Shops’ visibility and may increase brand loyalty among its current customers, he added.

The company risks upsetting customers loyal to Cabela’s, Sun noted.

To read the entire article, please follow the link with the Winnipeg Free Press. 

]]> https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-cabelas-signage-gets-hook-at-local-bass-pro-shops/feed/ 0