The Canadian Press: ‘Iconic Winnipeg Christmas tradition’: A look at Canada Life’s Three Wise Men statues

Fiona Odlum — Thu, 05 Dec 2024 15:00:21 +0000

Seeing the statues each year can trigger feel-good emotions and memories, said Kiran Pedada, an assistant professor of marketing at the University of Manitoba.

Pedada has looked at the role of nostalgia in marketing. He said nostalgia can trigger sensory functions, like sight in this case, that can be appealing in short bursts.

“(The statues) bring back memories of the years long gone by. They bring back memories of their childhood and the celebrations that they had with families,” he said.

To read more about the story and about how a UM alum created the statues, please follow the link to the Winnipeg Free Press.

Winnipeg Free Press: Local Toys “R” Us locations make room for HMV

Fiona Odlum — Tue, 13 Feb 2024 20:13:21 +0000

It comes as Toys “R” Us sees customers wanting pop culture, “kidult” and nostalgia items, a company spokesperson wrote Monday: “HMV is a perfect partnership as our customers’ interests evolve.”

The pairing is seemingly a win-win for both companies, said Kiran Pedada, a University of Manitoba marketing professor.

It provides HMV, which Pedada calls a “well-reputed music store,” less risk to re-enter Canada than if it were to open its own brick-and-mortar buildings.

“I think it’s a good part of a comeback from them.”

UM Todaynostalgia – UM Today

The Canadian Press: ‘Iconic Winnipeg Christmas tradition’: A look at Canada Life’s Three Wise Men statues

Winnipeg Free Press: Local Toys “R” Us locations make room for HMV