UM TodayMovie – UM Today https://umtoday-wordpress.ad.umanitoba.ca Your Source for University of Manitoba News Tue, 27 Jan 2026 15:13:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Winnipeg Free Press: Focus on elevating movie experience https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-focus-on-elevating-movie-experience/ https://umtoday-wordpress.ad.umanitoba.ca/winnipeg-free-press-focus-on-elevating-movie-experience/#respond Mon, 04 Dec 2023 18:45:58 +0000 https://news.umanitoba.ca/?p=187922 Winnipeg Free Press: Focus on elevating movie experience]]> Box-office revenue has also increased since the pandemic hit — $596 million in 2023’s third quarter, compared to $461 million overall last year. Money spent per patron averaged $12.56 last summer, up from $10.63 in 2019.

Cineplex’s revenue is on the upswing when combining all its sources, its financial statements show.

“I think it’s wise,” Brenda Austin-Smith said of the changing model.

Movie theatres must “elevate the experience” to compete with streaming services at home, the University of Manitoba English, theatre, film and media professor said.

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